ATTENTION: Ethical Influence training for trial lawyers
A Trial Lawyer Used These Principles to Recover More Than One Billion Dollars for His Clients
On February 4-5, He and the Scientist Who Discovered Them Will Teach You How
Dr. Robert Cialdini is the world's foremost authority on ethical persuasion. Joe Fried is a trial lawyer who applies Cialdini's principles in courtrooms across America. Join them for a two-evening virtual event designed specifically for trial lawyers.
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⭐️ ⭐️ ⭐️ ⭐️ ⭐️ 4.6/5 based on 23,949 reviewers
Real CASE STUDY
How This Training Could Benefit You and Your Practice
Joe Fried started his legal career as a young police officer investigating crash scenes in Atlanta. He saw firsthand how a skilled lawyer could change outcomes for the vulnerable. Then he discovered the work of Dr. Robert Cialdini and began applying the science of ethical influence to his trial practice.
He went on to recover more than $1 billion for his clients.
He has tried cases in over 35 states.
He became the preeminent truck crash attorney in America, co-founded the Academy of Truck Accident Attorneys, and was twice named Trucking Trial Lawyer of the Year by the American Association for Justice.
Joe Fried is now teaching other trial lawyers how to apply these same principles. He joins Dr. Cialdini to show you exactly how he did it.
do not miss this Once-in-a-Lifetime opportunity to learn from directly dr. cialdini at this low of an investment
Imagine What Your Practice Could Look Like In Just 2 Days
Ethical Influence for Trial Lawyers
Virtual training
100% risk free - 30-day money back guarantee
Here's What You Get
General Admission
Two-evening virtual event
Training from Dr. Robert Cialdini
Training from Joe Fried
Total value: $1999
Today Just $100
vip acccess
Two-evening virtual event
Everything in General Admission
Unlimited access to the recordings
Exclusive bonus Q&A: Get your specific questions answered live.
Money-back Guarantee: If you attend both sessions and feel like the tools you learned are not worth at least 10 times your investment, just request a refund within 30 days.
Total value: $4999
VIP: Today just $297
“Influence is a book that made me a billionaire.”
–Tobias Lutke, Founder Shopify
Brands Who Trust Cialdini
What others are saying
Warren Buffett
CEO Berkshire Hathaway,
Among the world’s Top 20 richest list
“Influence is one
of the best business
books of all time.”
Warren Buffett
Oscar-Winning Actress, CEO goop
“This Influence is a classic: it delves into how and why influence works and the specific dynamics at play when leading a company.”
Alex Hormozi
Entrepreneur, investor
“Influence is a must-read for entrepreneurship, sales, and marketing.”
Russell Brunson
Bestselling Author & Co-founder of ClickFunnels
“I've been a fan of Dr. Cialdini for 2 decades! His work has had an insane impact on my business and life -
thank you!"
Richard Thaler
Professor of Behavioral Science & Economics Nobel Prize Winner
“If the President had to have one advisor with him at all times, my nomination would be Bob Cialdini, the world’s most practical social psychologist, and the master of ‘Influence’.”
Tamsin Henderson
Owner Copy Kooks
“I recommend inhaling anything you can get your hands on by Robert Cialdini — books, podcasts, videos. He is the undisputed master of all things persuasion.”
SPEAKER
Dr. Robert Cialdini
Founder, Cialdini Institute & New York Times Bestselling Author of Influence and Pre-Suasion
Warren Buffett calls his book 'one of the best business books of all time.'
Nobel laureate Richard Thaler says, 'If the President had to have one advisor with him at all times, my nomination would be Bob Cialdini.'
His work has been applied by Google, Berkshire Hathaway, American Express, and the United States Air Force.
Dr. Robert Cialdini has spent 40 years studying why people say YES. His books have sold more than 10 million copies in 48 languages. His seven Principles of Persuasion are the foundation of ethical influence worldwide.
10M+
Books Sold Worldwide
48+
Languages Translated for Books
23,949+
Verified Reviews
40+
Years of Research
SPEAKER
Joe Fried
Trial Lawyer, Co-Founder of the Academy of Truck Accident Attorneys, Two-Time AAJ Trucking Trial Lawyer of the Year
Joe Fried is considered by many to be the preeminent truck crash trial lawyer in America. He has recovered more than $1 billion for his clients in over 35 states.
He did not just study these principles. He applies them in courtrooms every day and proves they work.
Joe is a former police officer and magistrate judge who now serves on the faculty of Trial Lawyers College and Trial Lawyer University. He has trained thousands of attorneys on trial strategy and persuasion.
Dr. Cialdini has said of his work: "The principles of ethical influence are never more important than when seeking justice for those who have been wronged."
What You Will Learn
Why jurors resist your arguments and the specific language that addresses their real concerns before they voice them
How to structure an opening statement so jurors perceive your case as more credible before they hear the evidence
The commitment technique that keeps jurors engaged and aligned with your theory of the case throughout trial
How to build rapport with jurors using the principle of liking without appearing manipulative
The words to use in the first 60 seconds of voir dire that determine whether jurors trust you or tune you out
How to handle defense objections and opposing counsel tactics without losing momentum
And so much more...
Who's This Is For
Lawyers who want to increase their settlement leverage and case value
Trial lawyers who want to improve their persuasion skills using ethical, science-backed methods rather than tricks or manipulation
Not for lawyers looking for tricks or high-pressure tactics that compromise their integrity
your investment is RISK-FREE
100% Money Back Guarantee
We want you to feel confident this is the best decision for you and your business today.
If you attend both sessions and feel like the tools you learned are not worth at least 10 times your investment, simply email [email protected] to request a refund within 30 days.
STILL NOT SURE?
Frequently Asked Questions
Is this live?
Yes. The sessions are live and interactive. Some parts may be pre-recorded because some of the best material is timeless and relevant to your business.
Will there be a replay?
VIP tickets include full recordings. General Admission does not.
Is this manipulation training?
No. These are ethical, science-backed principles.
What if I cannot attend both nights?
Upgrade to VIP for recordings.
Is this only for trial lawyers?
These principles apply to all businesses and interpersonal relationships. However, this event is specifically designed for lawyers who present cases to juries, mediators, or arbitrators.
What is your refund policy?
30-day money-back guarantee if you feel the tools are not worth 10x your investment.
TESTIMONIALS
What others are saying
"Transformed our business"
"Pre-suasion has really been big for me. I wrote a ton of notes about how we can use pre-suasion in our business and finding information about our customers and serving that up to them before we even get on the phone. There's absolutely stuff that could be learned and gained no matter your stage of life."
"Practical strategies"
"There is a tremendous amount of integrity and quality and genuine care. That really differentiates the Cialdini Institute from other training organizations. You leave with practical strategies and a very specific plan of what to do, and the follow-up ensures you stay accountable."
"14 pages of application"
"It's not the knowledge, it's the application. These principles show up in your life with your family, with your friends. You're always in the game of influence, and they become part of you and work because they're so deeply ingrained."
"Highly recommend it"
"If there's any way you can get involved with the Cialdini Institute, I would highly recommend it. You'll go away with great principles and ideas on how to incorporate them into your world, into your life, not only in business but in your private life."
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